Christian Charles & Jerry Seinfeld wanted COMEDIANS IN CARS GETTING COFFEE to be a celebration of cars, the ritual of coffee, and the endless conversational opportunities that occur when you have time on your hands – which Jerry didn’t have. So, Christian went to work developing their idea and created the hugely popular on-going series, for which he directed a pilot, featuring their funny friend Barry Marder, that set the tone, style and format for the show.
Kudos to Acura for seeing the enormous potential of branded support. COMEDIANS IN CARS GETTING COFFEE is Branded Content at its most elegant.