Downy with Leesa Evans
This project launched the web series "Behind the Fabric" for Proctor and Gamble's Downy brand. It elevates the brand by celebrating people who all share a love for fabric.
Greta is a design team leader at Landor Associates, a creative branding firm. She shares her inspirations for package design. This was part of a content series we created for Proctor and Gamble's new Downy line.